Vivo has claimed the top spot in the Indian smartphone market with 18% share during the Q4, 2024, followed by Xiaomi at 15.2% and Samsung with 15.1%. Oppo stood fourth with 11.4% while Apple, for the first time ever, came into top five with 11% market share in the quarter, and a handsome 72% year-over-year (YoY) growth. These figures were shared by the CyberMedia Research (CMR) on Tuesday (February 4, 2025).

Samsung also witnessed a 27% YoY decline in the affordable segment during the quarter.

Apple’ market share in between ₹50,000 to ₹1 lakh segment increased by 82% YoY, while in the above ₹1 lakh category, it surged by 32% YoY, the research firm noted.

In the CY2024, Xiaomi emerged as the leading smartphone brand with 18% share, followed by Samsung (16.9%) and Vivo (16.7%).

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Vivo also led the 5G smartphone segment with a 19% market share, closely followed by Samsung with an 18% market share. In the premium 5G smartphone segment, above ₹25,000, Samsung had 28% share, Apple got 25% and Vivo achieved 15%.

However, India’s premium smartphone segment (₹25,000 to ₹50,000) continued its double-digit growth. Similarly, the ₹50,000 to ₹1 lakh and above ₹1 lakh posted 10% and 25% growth, respectively.

The sub-₹10,000 5G segment saw 80% YoY growth in CY2024, driven by new launches and rising demand for affordable, feature-rich smartphones.

In CY2024 the below ₹7,000 phones grew slightly by 1% YoY, the ₹7,000 to ₹25,000 declined by 7%.

In Q4 2024, the 2G feature phone segment declined by 22% YoY, while the 4G feature phone segment saw a significant 59% YoY decline.

Nothing registered more than 800% YoY growth, due to Nothing 2a series and CMF. Motorola had 48% YoY growth.

MediaTek leads India’s chipset market with 52% market share, while Qualcomm secured 26% share.

For CY2025, CMR estimates the market conditions to remain tough in H1 2025, with smartphone shipments for the entire year growing in single digits. Smartphone OEMs will continue to push premium smartphone offerings, with a focus on gen AI.