In a strategic move to enhance its brand visibility in India, London-based technology brand, Nothing, has announced its partnership with Royal Challengers Bengaluru (RCB) as an associate sponsor for the IPL T20 Season 2025. 

This collaboration marks a significant step in Nothing’s rapid expansion in the Indian market, where it is witnessing a fast growth, achieving a remarkable 577% year-over-year growth, according to Counterpoint. 

The partnership will see Nothing’s logo prominently featured on the lead trousers of RCB’s playing kit, strategically placed to cater to both right-handed and left-handed batsmen.

Akis Evangelidis, Co-founder & India President of Nothing, expressed enthusiasm about the collaboration, stating, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit.” 

Rajesh Menon, COO of RCB, echoed the excitement surrounding the partnership, highlighting its potential to bring cutting-edge innovation to the Indian market.

As the IPL T20 2025 season approaches, with its opening match scheduled for March 22, 2025, featuring Kolkata Knight Riders against Royal Challengers Bengaluru at Eden Gardens, the anticipation is building. RCB will host their first home match on April 2, 2025, against Gujarat Titans.