Jaguar Land Rover (JLR) has announced the opening of its latest Open Innovation Hub at Bengaluru in India to identify and work closely with startups to develop the next generation of products and services that will help to define its future client experiences.

The India Hub will focus on deep tech including artificial intelligence, big data and analytics, internet of things, ADAS (Advanced Driver Assistance System) and sensors and devices, the company said in a statement.

The India Hub will focus on deep tech including artificial intelligence, big data and analytics, internet of things, ADAS and sensors and devices, the company said in a statement. Photo: Special Arrangement

The Hub, which has forged partnership with the corporate innovation platform and investor Plug and Play, will bring together industry, government, academia, and other parties.

They will discuss and develop industry leading solutions for JLR, such as optimising batteries for electric powertrains, identifying optimal locations for charging infrastructure and delivering more advanced ADAS.

The new Hub is the fifth to open since JLR’s Open Innovation Programme launched in April 2022. The programme has engaged with over 2,500 start-ups globally, resulting in 33 formal collaborations so far, it added.

JLR’s innovation director Igor Murakami in a statement said, “India’s rapidly growing startup sector and JLR’s already established presence and close links to the Tata Group make the country the ideal location for the newest Innovation Hub.”

“Through global collaboration, JLR’s Open Innovation Programme is connecting us to the next generation of talent and technologies, and the addition of a hub in India will support JLR’s engineering teams to innovate quickly to support vehicle design, features and improve customer experiences,” he said.

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JLR Technology & Business Services India (TBSI) CEO Lalitha Indrakanti said, “Quality and innovation are core elements of our business. Through the Innovation Hub we are looking to tap into India’s deep technology ecosystem to discover new possibilities with a strong focus on engineering and sustainability.”

The Hub will act as a dedicated space to attract disruptors to bring meaningful and scalable solutions to market. We aim to be the leading Innovation Hub for mobility and sustainability and be the top collaborator of choice for startups,” she added,

Plug and Play partner Sobhan Khani said, “Plug and Play’s partnership with JLR will continue to enhance our global mobility ecosystem. This initiative empowers innovators to develop transformative technologies that redefine the future of mobility and align with JLR’s commitment to delivering exceptional customer experiences.”