Quick commerce platform Blinkit has officially launched Bistro, their new standalone 10-minute food delivery app. The service is currently available in select locations in Gurugram as a pilot programme. 

Co-founder and CEO Albinder Dhindsa announced the news on X saying Bistro will be offering “high quality, canteen type food, delivered hot” in 10 minutes.” He believes the platform could bring in more customers into the “outside of home” food consumption segment.

“No preservatives or food processors are used in preparing the food, nor is it microwave processed food. Instead, we are investing in infrastructure and R&D to create tasty dishes within 5 minutes or less,” he added. 

Bistro will now compete with food delivery services from rival quick commerce platforms like ‘Snacc by Swiggy’ launched yesterday, Zepto’s Zepto Cafe and Ola Dash.

In another tweet Dhindsa explained that Bistro wasn’t built within the Zomato app because they wanted to stay away from creating competition with their restaurant partners. “Bistro is a standalone team, with a standalone app - and no Zomato restaurant data has been used. Bistro will not even use the Zomato app to market Bistro,” he noted.